Growth playbook

Organic lead mining: Reddit, X, LinkedIn & more

Highest-leverage organic acquisition for AEOArc: find people already complaining that ChatGPT/Perplexity ignore their brand — help first, disclose affiliation, then offer a free scan. Pair with paid landings under /go/* and ready-to-post copy in the social kit · zero-cost launch kit.

Free scan CTA Social content kit Ads landings

Rules of engagement

· Lead with a useful answer; link only when it clearly helps the asker.
· Disclose that you work on / built AEOArc when recommending the product.
· Never guarantee ChatGPT/Perplexity rankings, traffic, or revenue.
· No mass DMs, scraped contact lists, or vote manipulation.
· Match community norms: Reddit hates drive-by promo; HN hates marketing speak.
· Prefer /ai-visibility-checker, /playbook, /methodology, /open-proof over pricing first.
· Track UTM: utm_source={platform}&utm_medium=organic&utm_campaign=lead_mine.
· Never auto-edit Wikipedia; promotional edits violate COI policy — drafts are research notes only.
· Instagram/TikTok: value caption + visual; no fake engagement pods.

Weekly cadence

Mon — Reddit mining

· Search 5 pain queries
· Post 3 value replies
· Log threads in CRM

Tue — X / Twitter

· Live search AEO/GEO
· 10 insightful replies
· 1 evidence thread

Wed — LinkedIn

· 1 document/carousel post
· 15 ICP comments
· DM only warm engagers

Thu — Quora + YouTube

· 2 long Quora answers
· 3 tutorial comments with timestamps

Fri — Ads + analytics

· Review CPC → scan CVR
· Pause losers
· Refresh 1 ad angle

Sat — Indie Hackers / HN

· Comment on relevant threads
· Ship building-in-public update biweekly

Sun — Content kit

· Schedule next week posts
· Update playbook links
· Harvest FAQs → SEO pages

Communities to work

r/SEO

High volume of AI Overview / ChatGPT SEO questions from practitioners.

Cadence: 2–4 helpful comments/week; 1 value post/month max

Risk: Strict anti-promo; earn karma first; never drop bare affiliate links.

Open community →

r/bigseo

Senior SEOs debating AEO/GEO seriously — good for methodology + open proof.

Cadence: 1–2 deep comments/week

Risk: Cynical audience; lead with data and caveats.

Open community →

r/marketing

CMOs/growth leads asking what to do about AI search.

Cadence: 1–2 comments/week

Risk: Keep jargon light; offer free scan as optional next step.

Open community →

r/SaaS

Founders worried competitors show up in ChatGPT.

Cadence: 2 comments/week + occasional AMA-style value post

Risk: Disclose founder status when recommending AEOArc.

Open community →

r/Entrepreneur

Broad pain around discovery; good for playbook magnet.

Cadence: 1 comment/week

Risk: Very anti-spam; no soft-sell threads.

Open community →

r/ChatGPT

Users notice brand recommendations; educational replies convert.

Cadence: Opportunistic when brand/SEO threads appear

Risk: Not an SEO sub — stay educational, not salesy.

Open community →

AEO / GEO practitioners on X

twitter

Real-time complaints and tool asks; fast reply loops.

Cadence: 5–10 thoughtful replies/day in bursts

Risk: Avoid reply-guy spam; quote with insight, not just links.

Open community →

SEO / Growth LinkedIn

B2B buyers; agencies; longer consideration cycles.

Cadence: 3 posts/week + 10 comments/week

Risk: Document-style posts outperform hype carousels.

Open community →

Indie Hackers

indie_hackers

Builders who will try a free scan immediately.

Cadence: 1 milestone/update post every 2 weeks

Risk: Share numbers and learnings; soft CTA only.

Open community →

Hacker News

hacker_news

Technical credibility; Show HN for product launches.

Cadence: Comment when relevant; Show HN only when product is solid

Risk: Zero marketing fluff; open-source methodology wins.

Open community →

Product Hunt

product_hunt

Launch spike + evergreen category browsing for SEO tools.

Cadence: One well-prepared launch; then hunter/maker comments

Risk: Coordinate makers/supporters ethically — no fake accounts.

Open community →

Quora AI SEO spaces

quora

Long-tail howto questions that also get scraped into AI answers.

Cadence: 2–3 thorough answers/week

Risk: Answer fully first; link once at the end.

Open community →

Search queries (copy into Google / X / Reddit)

ChatGPT not recommending brand · reddit · pain

site:reddit.com "ChatGPT" (recommend OR recommends) (competitor OR "instead of")

AEO / GEO tool ask · reddit · tool_request

site:reddit.com ("AEO" OR "GEO" OR "LLMO" OR "AI visibility") (tool OR software OR platform)

Perplexity citations · reddit · pain

site:reddit.com Perplexity (cite OR citation OR "doesn't mention")

AI Overviews traffic drop · reddit · pain

site:reddit.com ("AI Overview" OR "AI Overviews") (traffic OR ranking OR SEO)

llms.txt discussion · reddit · howto

site:reddit.com "llms.txt" (worth OR useful OR SEO)

AI SEO frustration · twitter · pain

("ChatGPT" OR Perplexity OR "AI Overview") (SEO OR "not mentioning" OR "recommends competitor") -filter:replies

Use X Advanced Search; reply within 1–2 hours while thread is warm.

Looking for AEO tools · twitter · tool_request

("AEO tool" OR "GEO tool" OR "AI visibility" OR LLMO) (recommend OR "looking for" OR alternative)

Competitor complaints · twitter · competitor

("Profound" OR Otterly OR Peec OR "Brand Radar") (expensive OR alternative OR "doesn't work")

AI search posts · linkedin · howto

"AI search" OR "answer engine" OR "generative engine optimization" OR LLMO

Comment with a concrete checklist + free scan link; avoid pitch-first.

Agency AI services · linkedin · tool_request

"adding AI SEO" OR "AI visibility service" OR "ChatGPT optimization for clients"

Launch / feedback · indie_hackers · tool_request

AI SEO OR ChatGPT visibility OR answer engine

Show HN / Ask HN · hacker_news · news

ChatGPT SEO OR AI Overviews OR llms.txt OR generative engine

How to appear in ChatGPT · quora · howto

"How do I get my website mentioned in ChatGPT" OR "optimize for Perplexity"

Comment on AEO tutorials · youtube · howto

AEO GEO LLMO "AI visibility" tutorial 2026

Helpful timestamped comments + free tool beat self-promo.

Paid angles (pair with /go landings)

google

Is ChatGPT Ignoring Your Brand?

Free multi-engine AI visibility scan. See mention probability across ChatGPT, Perplexity, and Gemini — with confidence intervals, not vanity screenshots.

Landing: /go/chatgpt-visibility

Targeting: chatgpt seo tool · ai visibility checker · aeo software · geo tool · perplexity seo

google

Otterly / Profound Alternative

Measure AI citations, fix crawler + entity gaps, publish with approval gates. Start with a free scan — no ranking guarantees.

Landing: /go/aeo-alternative

Targeting: otterly ai alternative · profound alternative · peec ai alternative · best aeo tools

White-label AI visibility for agencies

Give clients a clear AI-search baseline and an approval-gated fix loop. Built for SEO and marketing agencies.

Landing: /go/agencies

Targeting: Job title: SEO Manager, Head of SEO, Agency Owner · Interests: SEO, content marketing, AI search

Finish your free AI visibility scan

You started checking how AI engines mention your brand. Complete the free scan and get a shareable baseline.

Landing: /go/free-scan

Targeting: Site visitors 30d excluding converters · Playbook downloaders

Stop guessing ChatGPT SEO

Multi-run mention tracking + crawler diagnostics. Free scan for marketers who want evidence, not hype.

Landing: /go/free-scan

Targeting: Followers of AEO/GEO creators · Keywords: AI SEO, ChatGPT SEO

Social drafts preview

Full copy-paste kit (including reply templates) lives on /growth/social-kit. 13 drafts ready.

More lead avenues to test

· Partner webinars with SEO tool YouTubers (co-branded free scan)
· Guest posts on agency newsletters with Index + methodology embeds
· Cold email: “competitor mentioned in ChatGPT” audit (see SEO guide cluster)
· Directory listings: G2/Capterra “AI SEO” once reviews exist
· Slack/Discord SEO communities — same value-first rules as Reddit
· Podcast circuit: “AI Overviews killed our traffic” founder stories
· University / bootcamp guest lectures → playbook magnet