SaaS & Software: AI visibility benchmarks
Software brands compete hardest for AI recommendations — comparison and alternatives prompts dominate buyer intent.
Percentile benchmarks
p50 = industry median · p90 = what the top decile achieves.
| Metric | p50 (median) | p75 | p90 (top decile) |
|---|---|---|---|
| AI Visibility Index Composite 0–100 score of how visible brands are across ChatGPT, Perplexity, and Gemini answers. | 42 | 58 | 72 |
| Brand Mention Rate Share of buyer-intent prompts where the brand is mentioned in the AI answer. | 28% | 45% | 62% |
| Citation Share Share of AI answer citations that point to the brand's own domain. | 18% | 32% | 48% |
| AI Crawler Access How accessible the site is to AI crawlers (robots policies, WAF, render blockers). | 55 | 72 | 88 |
| Brand Accuracy How factually correct AI engines are when describing the brand. | 68 | 80 | 92 |
| Positive Sentiment Share of AI answers describing the brand positively. | 52% | 68% | 82% |
What AI engines cite here
- Review platforms (G2, Capterra)
- Comparison articles
- Official docs
- Reddit threads
Key insight
AI engines lean heavily on third-party review platforms for SaaS recommendations. Brands with structured comparison pages and current review-site profiles outperform the median by the widest margin of any industry.
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