Professional Services: AI visibility benchmarks
Trust and expertise prompts favor firms with published thought leadership and clear entity signals.
Percentile benchmarks
p50 = industry median · p90 = what the top decile achieves.
| Metric | p50 (median) | p75 | p90 (top decile) |
|---|---|---|---|
| AI Visibility Index Composite 0–100 score of how visible brands are across ChatGPT, Perplexity, and Gemini answers. | 7 | 33.4 | 47.4 |
| AI Crawler Access How accessible the site is to AI crawlers (robots policies, WAF, render blockers). | 75 | 86 | 97 |
| Brand Accuracy How factually correct AI engines are when describing the brand. | 100 | 100 | 100 |
| Positive Sentiment Share of AI answers describing the brand positively. | 0% | 0% | 0% |
| Brand Mention Rate Share of buyer-intent prompts where the brand is mentioned in the AI answer. | 0% | 25% | 40% |
| Citation Share Share of AI answer citations that point to the brand's own domain. | 0% | 25% | 40% |
What AI engines cite here
- Industry publications
- Firm websites
- Professional directories
- Research reports
Key insight
Professional services show the highest brand accuracy scores — AI engines rarely hallucinate about firms with consistent entity data — but citation share is the lowest, showing how few firms publish the kind of reference content AI engines cite.
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